Kuala Terengganu's Trusted Fresh Produce Supplier, Since 1978.
We curate the harvest so you can cook with confidence — fresh vegetables, fruits and ingredients delivered daily across Terengganu.
A Multi-Generational
Commitment to Freshness.
Founded on the simple principle that quality should never be compromised, H&E First Choice has grown from a small stall in Pasar Payang, Kuala Terengganu into one of the region's most trusted fresh produce suppliers.
Today, the second generation of our family carries forward the same hands-on approach. We don't just supply produce; we build relationships with growers and chefs alike, ensuring every leaf and root meets our personal standard.
Why Chefs Choose Us
We don't just deliver fresh produce — we give you the confidence that comes from over 45 years of experience.
Quality Guarantee
If we wouldn't serve it at our own table, we won't send it to yours. We stand behind every item we deliver.
e-Invoice Ready
We are fully compliant with Malaysia's e-invoicing requirements — digital invoices issued seamlessly for every order.
Steady Supply
We work directly with farmers, so you get a reliable supply even during busy seasons or when demand is high.
The Season's Best
We carry a wide range — from everyday local greens to specialty fruits and imported ingredients.
Prime Vegetables
Farm-direct greens and roots.
Exotic Fruits
Sun-ripened seasonal varieties.
Chef's Pantry
Quality oils, spices and dry goods.
Heritage Choice
Authentic Terengganu specialties.
Direct to Your Door
We deliver fresh produce direct to your kitchen. Temperature-controlled cold chain vehicles are available on special request for orders that require it.
Frequently Asked Questions
Everything you need to know about working with us.
Who do you supply to? expand_more
Restaurants, hotels, cafes, and food businesses across Terengganu. Whether you're a high-volume central kitchen or a boutique café, we tailor our supply to your needs.
How long has H&E First Choice been operating? expand_more
Since 1978 — over 45 years of experience supplying fresh produce across the East Coast of Malaysia.
How do I get started? expand_more
Contact us via WhatsApp or our contact form to discuss your requirements. Our team will get back to you promptly to arrange a supply plan.
Ready to elevate your ingredients?
Our team is ready to help — whether it's pricing, ordering, or just a question. Reach us directly on WhatsApp.
chat WhatsApp Us for Inquiries